About

I did everything right.

Top of my class in Computer Science (twice), landed a good job in consulting, then jumped to a company that offered double the salary and team-building trips to Mauritius.

On paper, I was winning. In reality, I was miserable.

Toxic environments, office politics, and work that felt irrelevant. Then life hit harder: I lost my mother to cancer while working from hospital waiting rooms trying to keep it all together.

Shortly after, I was pushed out of my job over a Slack message at 7 PM.

That was my Fuck This Event.

I decided I would never work for someone else again.

What followed were years of trial and error. Amazon FBA, SaaS, consulting, communities. Some worked, most didn’t. But every failed attempt taught me something the successful ones couldn’t.

The biggest lesson?

It’s not tactics or tricks that get you there. It’s clarity. Knowing exactly who you want to help, and genuinely wanting to help them.

Every business I’ve built, I’ve built solo. No team, no investors, no complicated structures. On purpose. Because the kind of business I care about is small, efficient, and profitable for the person running it. Not for a board. Not for investors. For me.

Most people chase revenue. I chase net profit and operational freedom. A one-person business making €10k/month in net profit changes your life. A €500k revenue business with 8 employees and 5% margins changes your stress level.

Today I build digital businesses and help others do the same. No guru nonsense. Just an engineer’s approach: analyze, clarify, act.

If you’re consuming endless content but not building anything concrete, I made something for you.

Takes 2 minutes 👇