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About Fabio

I wanted more from work than a better job title.

I'm Fabio, a software engineer and entrepreneur based in Rome. Today I help businesses use AI to grow. Getting here meant rethinking what I wanted from my own work.

I care about doing work I can stand behind, having a say in how I do it, and having a life outside it. For a long time, I assumed a successful career would take care of all three.

Fabio Rosato, close-up portrait

How I got here

The plan looked great on paper.

I did everything I was supposed to do: finished top of my class twice, got a good consulting job, then moved to a better-paid one with the title to match. On paper, I was doing well. I was also miserable. Too much politics, too much work I couldn't see the point of. I told myself that was just what work was.

Then my mother got sick. I spent her last months answering work emails and taking calls from waiting rooms. After she died, I couldn't keep pretending that work deserved so much of my life.

A few weeks later, they asked me to leave over Slack at 7 PM, with a payout to close it quickly. By then, I was honestly relieved to be out.

I wanted more say in how I spent my life.

I wanted to build useful things, make good money, and own my time. I also wanted to be responsible for the decisions: what to work on, what to say no to, and what was worth the effort.

Alongside my engineering work, I've run small ventures of my own. That meant finding customers, keeping costs under control, and handling the day-to-day work of running a business.

That made me look beyond whether something can be built. It has to be worth paying for, make sense to run, and leave room for the life you want. It's easy to forget that last part when you're busy making everything work.

I want the business to do well, and I want to like the life that comes with it.

My work today

That's how I approach AI for business.

I've spent more than ten years building software, from consulting and cloud architecture at Reply to senior engineering at Bending Spoons. These days I design and build apps for San Raffaele hospital, including one that helps coordinate the response to cardiac arrests. In that kind of work, "mostly works" isn't good enough.

AI has changed how much I can take on as one person. Things that once needed a team and months of work are now worth trying in weeks. That's the leverage I want to give the businesses I work with.

When I work with a business owner, I start with what they want to make possible. That might mean taking on more customers, getting proposals out while the opportunity is still there, or giving a stretched team some room to breathe. Then we look at where AI can help, what it will cost, and whether the change is worth making.

Then I do the engineering myself: I build it, test it with the people who will use it, and see it through to delivery. The job isn't done until it makes their working day better.

Working together

Tell me what you're trying to do.

If your business keeps hitting the limits of what your team can handle, I'd like to hear about it. We'll look at where AI can help and what it would take to make it work.