Join the Insider List

No magic formulas. How to build small, profitable digital businesses: what works, what doesn't, and the mistakes you can avoid.

I only write when I have something worth your time.

What you'll get

What I learn from building, unfiltered. Mistakes included.
Concrete ideas for finding customers and generating your first revenue.
Early access to tools and resources I'm building

Why listen to me?

I've spent over a decade as a software engineer and consultant. I built multiple businesses solo, from scratch. No team, no investors. Small and profitable, on purpose.

Most projects I saw fail didn't have a tech problem. They had a clarity problem. Wrong audience, wrong offer, wrong priorities. I write to help you avoid the same mistakes.