About

I’m a software engineer and tech consultant with over a decade of experience. I write, draw, and build things.

I’m passionate about helping people turn their ideas into valuable digital products and businesses.

I got into this because I saw how many projects failed, not because of the tech, but because they lacked a solid plan to find an audience or generate revenue. This led me to explore the intersection of product development, business strategy, and human-centered design.

Now, I help individuals and businesses navigate the entire process of creating and launching digital products — from finding the right idea to building a viable business — so they can achieve success on their own terms.

I’ve worked with companies ranging from global consulting firms like Reply, to software houses like Bending Spoons, and institutions like the San Raffaele Hospital in Milan. Each project has been a chance to learn something new and work on interesting problems.

I’m drawn to business because it’s a continuous learning experience. Every challenge forces you to grow, and there’s always something fascinating to figure out. It’s a form of a play, really.

My approach is simple: be curious, stay humble, and keep exploring. It makes for both better work and a more interesting life.

This blog is where I share what I’m learning. It hosts all of my writing on psychology, self-education, entrepreneurship, marketing, philosophy, health, finance, and more. Hopefully some of it is useful for your own journey.

Have fun!