Hi, I'm Fabio
I build digital businesses and help others do the same. Minus the overthinking.
10+ years in tech · Built multiple businesses from scratch (a few even profitable).
Consuming content but not making progress?
Most aspiring entrepreneurs focus on the wrong problem. In 2 minutes, discover exactly what's holding you back and what to do next.
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Recent Posts
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Writing Is Attention Management (Nothing Else Matters)
Good content that nobody reads is worthless. Here's why managing attention is the only skill that matters in content creation.
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Stop Overthinking How to Read Books
There's no 'right way' to read. But if you want to actually retain what you read, ask these two questions.
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Your Perfect System Is a Cage (And You Can't See It)
Systems and routines are powerful until you're trapped inside them. Here's why breakpoints matter more than optimization.
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You Can't Outwork an Identity You Don't Believe
Why I keep failing at the same goals: I'm trying to change behavior while keeping the story that guarantees failure.
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Planning Is Just Procrastination in a Suit
I spent years perfecting plans for things I never built. Here's why starting messy beats planning perfectly, every single time.