Every piece of content I create is competing for attention.
If I don’t manage my reader’s attention, I lose.
This isn’t just about writing. It’s about all content creation today. Videos, podcasts, social media posts—they all live or die by attention management.
My job isn’t just to create good content. My job is to make people pay attention to it.
How?
- Hook them immediately
- Keep them engaged throughout
- Deliver value that makes them want more
Most creators focus on the content. Smart creators focus on the attention.
Master attention management, and everything else becomes easier.
Ignore it, and my best work disappears into the void.