Every piece of content competes for attention.
If you don’t manage attention, you lose.
This applies to everything. Writing, videos, podcasts, tweets. All content lives or dies by one metric: did people pay attention?
Good content that nobody reads is worthless. Average content that hooks attention wins.
Your job isn’t just to create good content. Your job is to make people pay attention to your good content.
How?
-
Hook them immediately
First sentence determines if they read the second. First second determines if they watch the rest. -
Keep them engaged
Cut filler. Use short sentences. Create momentum. Make every line earn its place. -
Deliver value
Give them something worth their attention. Make them want more.
Most creators obsess over quality alone. Successful ones obsess over attention.
Master attention management first. Everything else becomes easier.
Ignore it, and your best work disappears into the void.